Bostjan Troha - Karo


The no-bullshit business management specialist, seasoned entrepreneur, founder, and manager with proven skills and hands-on experience in senior and C-level executive positions who will tell you like it is.

Business & Marketing Strategies

Development of mid and long-term strategy, definition of the BHAG, nailing the vision and mission statements. Competition and SWOT analyses, positioning and branding strategies.

Innovation Strategy

Alignment with business strategy, defining processes and structures how to search for novel solutions, synthesize ideas into a business concepts and product designs, and select which projects get funded

Focus & Alignment

Introduction and development of focus and alignment tools, such as Objectives and Key Results, development of internal communication channels and 360 review systems.


Development of investor decks, materials and due diligence questionnaires for venture capital and venture debt financing.

Operational Excellence

Development of company-wide processes, guidelines and implementation of RACI matrices to achieve accountabilities, trust and commitment.

Human Resource Management

Defining recruitment strategies, work ethics, company culture, clear career paths for each individual and making sure the right people are in the right seats.


Years of Experience


C-Level Positions


Startup Exits


Teams Built and Lead

Letters from the Trenches


Worked in international companies with interdisciplinary teams and on global products.
Founded and lead two successful VC-funded startups in video games and military industries. Both businesses were acquired in successful exits.
Served as CEO, COO and CCO in several businesses, currently serving as COO & SVP Strategy.
Possessing thorough understanding of creative processes and technical aspects of rich media products. Knowledge and experience of managing people from both sides of the art-science divide to create best-in-class products and acquisition-target companies.

CEO & Founder (January 2020 – present)

Barthletix (Casual Esports)

Barthletix ( generates acquisition and retention and boosts revenue for bars and restaurants by engaging guests with collaborative and competitive games played with their smartphones and displayed on your big-screen TVs for all to enjoy. Anyone can join and play with or against other customers.

Barthletix is a digital sports bar where everyone is engaged and immersed in playing football, soccer, darts, race cars, play trivia or blackjack and roulette.

COO & SVP Strategy (May 2017 – May 2019)

Visionect / Joan (Developer of electronic paper solutions)

Defining, owning and leading the corporate strategy, including fundraising. Developing, communicating and implementing the product and company strategy internally and externally so that all employees, partners, suppliers, and contractors understand the strategic plan and how it carries out the company’s overall goals. Driving decision-making that creates medium- and long-term improvement. Establishing and reviewing key strategic priorities and translating them into a comprehensive strategic plans. Monitoring the execution of the strategic plan. Facilitating and driving key strategic initiatives through inception phase. Translating strategies into actionable and quantitative plans. Acting as a resource across an organization to increase broad cohesion for strategic plans.

Developing and cascading the organization’s strategy/mission statement to the staff, and implementing appropriate rewards/recognition and coaching/corrective practices to align staff with company goals. Developing and communicating career paths. Maintaining and monitoring staffing, levels, Knowledge-Skills-Attributes (KSA), expectations and motivation to fulfill organizational requirements. Developing and communicating company and staff OKRs. Implementing and enabling the organisation’s people policies and practices in alignment with business objectives and core values. Recruitment and selection. Training, mentoring, coaching and staff development.

Creative DirectorJuly 2016 – July 2017 (1 year)

Renderspace / Pristop, Digital marketing agency

Leading the creative team in the region’s first digital marketing agency.

Driving and defining digital transformation for client corporations and enterprises. Developing next-gen customer experience with gamification, virtual reality, augmented reality, 360 video and more.

Chief Creative OfficerMarch 2013 – July 2016 (3 years, 2 months)

Interblock, Luxury gaming products

Creating and executing innovative concepts in the fields of slot, bingo and classic casino games. Developing Virtual Reality concepts with Oculus Rift, such as virtual casino and VR marketing material. Working with a team of 50+ engineers and artists to deliver cutting-edge products for the land-based casino market.

Working on mobile games, such as Monster League Racing (AndroidiOS), cross-media products, such as holographic gaming, cross-media hybrid entertainment/gaming products, gaming products with skill-based RTP for global millennials-focused markets, developing player retention mechanics and economy systems.

Co-founder and Chief Executive Officer, December 2002 – February 2013 (10 years, 3 months)

ZootFly, Video game development studio

Serving as CEO and co-founder of a global video game studio with over 70 team members from 13 countries and over 150 outsourced professionals. Strategic positioning of the studio, multi-million dollar contract negotiation, securing funding of early-stage projects to the tune of over $5 million per project, and strategic alliances with such key players as Microsoft, Sony, Nintendo, Electronic Arts and Ubi Soft. Leading the creative team, developing original concepts and designing games for world’s largest publishers. Acting as Game Director for most studio’s products, including the critically acclaimed Marlow Briggs and the Mask of Death, which grossed $45 million worldwide on a $5 million budget.

Serving as Game Director on other games, such as Panzer Elite Action: Fields of GloryFirst BattalionPanzer Elite Action: Dunes of WarPrison Break: The Conspiracy and Narco Terror, along with numerous concepts, such as Ghostbusters.

The company was acquired in 2013 by Mr. Joc Pececnik.

Co-founder and Chief Operations OfficerOctober 2007 – May 2013 (7 years, 8 months)

Guardiaris, Military trainers and simulators

Working as COO for a developer of military simulations and training systems. Responsible for successful day-to-day running of all aspects of the business. Ensuring delivery of high quality projects for clients such as ThalesBAE Systems and the Slovenian Ministry of Defense. Always within time, cost and quality parameters. The company was acquired by Panna in 2013.

Project Manager, September 2001 – November 2002 (1 year, 3 months)

Hermes Softlab / Comtrade, IT development and engineering services

Started as technical writer, responsible for development, writing, and management of documentation for storage resource management software for a leading IT company in the region. Moving on to a Project Management position before founding ZootFly.

Game Designer, August 1995 – August 2001 (6 years)

Arxel Tribe, Game development studio

Editor-in-Chief of Megazin, a Video Games monthly, Jan 1992 – Jul 1995 (3 years 7 months)

Mladina d.d., Publishing company

Game News Editor at Moj Mikro, an IT monthly, December 1988 –
December 1991 (3 years)

Delo d.d., Publishing company

Programmer, March 1986 – November 1988 (2 years 9 months)

Institute of Geodesy

Selected Clients


Contact Info

+386 31 785 032
Izanska cesta 206f
1000 Ljubljana